Illustration

With the new Brand Guidelines in full swing, the I was tasked, along with the rest of the illustration team, to create updated illustrations to match the brand identity. In addition I looked at how these illustrations could move through motion graphics. The goal of the creation of these illustrations was legibility, simplicity, and use of bold color- fit to tie into the new Chewy brand look & feel.
Illustrations were done with 3 formats in mind: Large spots for larger designs, small spots for smaller designs, and individual spots to showcase specific pets as standalone.